The dawn of a new NBA season brings with it some intriguing narratives on and off the court. George Breare and Tom Bassam are joined by SportsPro analyst (and resident basketball nut), Gabriel German Higinio Hoyos, to break it all down. Talking points: What the data tells us about the NBA's media landscape (3:10) How the NBA is trying to boost its media value (9:55) The NBA's audience and why that provides an edge (17:43) Setting the scene ahead of the next rights deal (22:56) Why the NBA is so successful overseas (31:50) Check out the 2023/24 NBA Commercial Guide as discussed on the podcast!