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[Case Study] SEO + Brand Voice Copywriting w/ Justin Blackman

SEO for Established Entrepreneurs: The Basic B
SEO for Established Entrepreneurs: The Basic B
Episode • Mar 13, 2024 • 35m

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If you lean too far to one side—brand voice or SEO copywriting—you really lose something special. Copywriting is such a science and an art form, and luckily—you’ve got 2 really scientifically minded artists over here as guides. My conversation with Justin Blackman is structured like this…

Part 1: The Case Study Interview

We’ll walk you through Justin’s journey to update his headlines so they had both personality and keywords.

Part 2: The Brand Voice Copywriting Q+A

In the remaining 16-ish minutes, I ask Justin rapid-fire questions about brand voice copywriting.

With this episode you’ll be able to:

  • Learn why copy needs BOTH personality & keywords.
  • Discover how to know when it’s time to work with an SEO expert
  • Uncover what it’s like to work with Brittany on an SEO Packet.
  • Discover the importance (for your business) of having an opinion *and* sharing it.


Connect w/ Justin:
Website
Justin’s (free) eBook

Mentioned Resources:
Brand Voice Finder
SEO Basics Checklist
SEO Packet
Case Study Training Program

Thanks for joining me on

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