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If you lean too far to one side—brand voice or SEO copywriting—you really lose something special. Copywriting is such a science and an art form, and luckily—you’ve got 2 really scientifically minded artists over here as guides. My conversation with Justin Blackman is structured like this…

Part 1: The Case Study Interview

We’ll walk you through Justin’s journey to update his headlines so they had both personality and keywords.

Part 2: The Brand Voice Copywriting Q+A

In the remaining 16-ish minutes, I ask Justin rapid-fire questions about brand voice copywriting.

With this episode you’ll be able to:

• Learn why copy needs BOTH personality & keywords.
• Discover how to know when it’s time to work with an SEO expert
• Uncover what it’s like to work with Brittany on an SEO Packet.
• Discover the importance (for your business) of having an opinion *and* sharing it.

Connect w/ Justin:
Website
Justin’s (free) eBook

Mentioned Resources:
Brand Voice Finder
SEO Basics Checklist
SEO Packet
Case Study Training Program

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Supercharge your podcast with SEO! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg!

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

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Find B on: Instagram, YouTube, Threads, LinkedIn

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Brain.fm (1 mo. free!)
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(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)

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