📲 Text me! (Add your email or IG handle in the message if you want a response 😉)If you lean too far to one side—brand voice or SEO copywriting—you really lose something special. Copywriting is such a science and an art form, and luckily—you’ve got 2 really scientifically minded artists over here as guides. My conversation with Justin Blackman is structured like this…Part 1: The Case Study InterviewWe’ll walk you through Justin’s journey to update his headlines so they had both personality and keywords.Part 2: The Brand Voice Copywriting Q+AIn the remaining 16-ish minutes, I ask Justin rapid-fire questions about brand voice copywriting.With this episode you’ll be able to:Learn why copy needs BOTH personality & keywords.Discover how to know when it’s time to work with an SEO expertUncover what it’s like to work with Brittany on an SEO Packet.Discover the importance (for your business) of having an opinion *and* sharing it.Connect w/ Justin:WebsiteJustin’s (free) eBookMentioned Resources:Brand Voice FinderSEO Basics ChecklistSEO PacketCase Study Training ProgramThanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on I’ve bundled everything you need to succeed with SEO into the SEO Basics Course, which YOU can get for $10 off when you use code “PODCAST10” Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedIn SEO & Grow 🌱Mini SEO Audit 🤓Podcast SEO Download ⬇️Private SEO Podcast 🎙️ SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!) Podcast brought to you in partnership w/ Leah Bryant Co. ———