Carina, who started creating fragrances at the young age of 13, is the visionary founder behind Dedcool, the contemporary fragrance brand renowned for its gender-neutral, nontoxic, vegan, biodegradable scents and fun branding. With a passion for sustainability and innovation, Chaz has revolutionized the fragrance industry by creating artisanal scents that resonate with modern consumers. Her journey began with a desire to disrupt the traditional fragrance market and offer inclusive, eco-conscious alternatives. Through DedCool, she has blended luxury with sustainability, crafting fragrances that evoke unique moods and memories while prioritizing cruelty-free and vegan practices. Her bold vision and dedication to sustainability continue to shape the future of fragrance.

In this episode, Carina also discusses:

• Building from an idea to an instagram page to a real business
• Being a child of the lab
• Layering 101
• Using fragrance as a form of self expression
• The success of their Simple Tin
• Difficulty scaling a brand with a lack of financial knowledge
• Expansion into different home categories

We hope you enjoy this episode and gain valuable insights into Carina’s journey and the growth of Dedcool. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.

Be sure to check out Dedcool at www.dedcool.com and on Instagram at @dedcool

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