Jessica is the Co-Founder and CEO of Wonderment.  Wonderment helps e-commerce merchants grow and scale their businesses.  She has tremendous experience in marketing and startups.  Her career expertise has included working at HubSpot, InVision and Techstars.  Here are just a few of the topics we discussed in this episode:

• How Wonderment came to be
• User journey, pain points and why coding can wait
• Mastering customer research for product
• Avoiding bias in your research
• Operationalizing your product research
• Understanding the why behind what your building
  

Resources

• The Right It
  

Reaching out to Jessica

• Wonderment
• Follow Jessica on Twitter
• Connect with Jessica on LinkedIn