How do you balance growth with quality service delivery?
With no background in sales, Kevin Warner, Co-founder, and CEO, originally decided to hire someone who knew sales and put his focus on delivery. He realized quickly it wasn’t working and took the lead sales role.
Once sales picked up, he built a sales team and grew exponentially but he watched the quality of service delivery suffer, and client churn increased.
What was the right size for the company where they could serve the clients with excellence, reduce churn and increase profitability?
They had some tough decisions to make. They reduced the team and focused on the success of the customer. He went back to a founder-led sales approach with a sales team to back him.
Under his renewed guidance healthy growth returned. Now at 10 years in, they have achieved low churn, high profitability and now have the valuation that creates the exit options every founder dreams of.
You’re going to want to hear his story.
Chapters:
00:00 Introduction to Leadium
05:47 How to talk to humans
09:31 Start with proper segmentation
11:25 The McDonald’s Conveyor Belt of Outbound Sales
12:54 Founder led Sales
16:32 Sales is Not a Magic Bullet
19:51 Back to Founder Led Sale
24:07 Removing the Roadblocks
27:35 The Role of the CEO
29:54 Reducing Churn
32:34 The End of SDRs
About Our Guest:
Kevin Warner, the Founder, and CEO of Leadium an award-winning B2B lead generation agency.
Kevin is a core visionary behind the rapid growth of the outsourced sales development industry. He has proven that top-of-funnel sales can be scaled through an agency model, by creating over $1 billion in revenue pipeline across 1200 organizations, playing a part in 76 acquisitions, and seeing clients receive $6.5 billion in funding and 5 IPOs. He has experience managing a global team of 600 sales reps, data researchers, content creators, and sales strategists.
You can learn more about and connect with Alice Heiman in the links below.
Website: https://AliceHeiman.com