Wondering how to command higher fees for your coaching? Find out how showcasing your unique value and battling for your clients can justify premium rates. Howard Mann, business coach and President of the Business Brickyard in New York City, opens the episode by talking about how going to battle for your clients creates your value as a coach and how people are willing to pay more for that partnership. Coach Melanie Benson shares how she’s reached her level of premium value, pointing to the skills and experience that help demonstrate value to her clients.