Making decisions under uncertainty is what attracted Steven Cardinale to entrepreneurship. Being involved with startups, leading Fortune 500 teams at Eli Lily, Janus Funds, & IBM, earning an MBA from Wharton, and founding, operating and existing his own SaaS company has given Steven a unique perspective to create successful ideas "a better question is more important than the right answer. Because the right answer to the wrong question. So constantly, constantly, constantly ask questions of yourself. Once you think I've got an idea, an entrepreneurial idea then the question you need to ask is look outside of yourself and go will my customers care? And then I have to look outside that and go if my customers do care, great, how do I get to them? It's always asking better questions; it's never having an answer… So, forcing yourself to have a better question… I do this when I get people who are interested in having me invest. I listen for them asking me better questions rather than telling me they've got the answer. So, ask a better question is the vital component of becoming a successful entrepreneur"…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-lvg