Today I’m talking to Seth Kaufman chief sales manager for ONE Sothebys International Realty in South Florida overseeing 10 managing brokers 1300 associates across 27 offices in the most prestigious neighborhoods throughout Florida’s East Coast.Seth started his career in real estate in 1997 working with International Sales Group selling pre-construction developments. In 2000, alongside his identical twin brother, Seth started Global Marketing Group, an organization that provided sales and marketing services for real estate developers and builders. In 2007, Seth became the Managing Broker for Turnberry International Realty. In 2017, Turnberry International Realty was acquired by ONE Sotheby’s International Realty where Seth stayed as Managing Broker and his scope of management increased adding an additional 200 agents and 3 officesIn 2020 Seth became ONE SIR’s Chief Sales Officer. He now oversees 10 managing brokers, 1300 agents in 11 counties and 27 offices along Florida’s East Coast.But wait, this is Jere Metcalf podcast, the podcast where top real estate agents tell how they do it…. Who Better to meet and listen than the guy who leads the top agents in the brokerage ar the top, not just in all of SIR but in the country. What’s most notable about  Seth, he’s understated. Seth notes details, the subtleties.  He and I talk about How to Identify the Subtleties that Make or Break Your Success.Podcast Note04:57 - Seth Kaufman: a leader in real estate09:30 -  Seth's career path12:48 - The most challenging part of transition18:56 - Quoting John Maxell20:28 - On-site luxury vs. resale luxury: the most significant differences26:54 - Adding value34:53 - Asking the right questions41:52 - Big numbers45:44 - Success stories47:43 - The Final 3People/Resources Mentioned - John MaxwellTurnberry International RealtyMayi de la VegaDaniel de la VegaThomas WrightDale CarnegieNapoleon HillBooks: How to Win Friends and Influence People by Dale Carnegie7 Habits of Highly Effective People by Steven Covey Think and Grow Rich by Napoleon HillNever Split the Difference: Negotiating As If Your Life Depended On It by Chris VossQuote“We become better leaders by becoming more influential. We become more influential by becoming better and more effective communicators.”“Put everyone you meet before yourself. Don't think of how this relationship will benefit you. Instead, tJMPodcast.comWhere top real estate agents well how they do it.This podcast is where real estate agents across the country to come together sharing ideas to take your there and our business to the next level.► YouTube Channel: YouTube.com/c/JereMetcalfPodcast