Rob Balasabas - How To Maximize Views And Engagement On YouTube
On every episode we’ve had where we talked about YouTube, we don’t think there’s ever been a show where TubeBuddy is not mentioned as part of the tool stack. Rob Balasabas is a Brand Evangelist and Partnership Manager for TubeBuddy and today we are chatting about such things as how to approach YouTube as co-creators, how to use TubeBuddy to analyze your channel as well as best practices for the all-important thumbnail. We have been using TubeBuddy ourselves and it’s a rock-solid tool to help you grow your YouTube channel.
Rob even talks about how he was able to grow his own personal channel and tips that you can use if you have a new channel yourself. There are so many cool tools within TubeBuddy that even we were not aware of, and in addition to the tactics we cover, one of the most fascinating parts that we discuss and which comes into play with YouTube is how media, in general, is changing and how well-known media personalities have evolved. After you have listened, be sure to check out our chats with Sunny Lenarduzzi on how to build a world-class brand on YouTube and with Aaron Biblow & Triston Goodwin and their awesome Video Flywheel strategy.
“It’s such a level playing field now...something like 88% of the content consumed on YouTube are influencers or individuals, not from big brands.” - Rob Balasabas
Some Topics We Discussed Include:
- How celebrities have changed over the years and the new celebrities of this age have come to be
- How TubeBuddy helps you grow your channel, even if you are brand new
- The future of using AI to monetize your channel
- How to collaborate with other people on the platform for mutual benefit
- Growth tactics to bring a new channel up to speed
- How to avoid “pod-fade”
- YouTube impressions vs. CTR and how to increase both
- What to put in your descriptions and what to say to viewers to check out your links
- How YouTube has leveled the playing field for content creators
Resources From Rob Balasabas:
References and Links Mentioned:
- Active Campaign
- Vidcon
- The Odd1sOut channel
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- The Video Flywheel Strategy for YouTube - Aaron Biblow & Triston Goodwin
- How To Build A World-Class Online Brand With YouTube - Sunny Lenarduzzi