Listeners, we're back this week with Luisa Alberto.Luisa Alberto is the CEO of People First Finance, a Virtual CFO agency that provides high touch accounting and financial advisory services to women business owners. She has 18 years of Finance and Operations experience working alongside visionary leaders of successful Bay Area startups, such as Blue Bottle Coffee and Good Eggs. Her mission is to ease the financial burden and overwhelm that holds too many extraordinary self employed women back from reaching their fullest potential, and making a wildly successful living as the brilliant creators they were born to be. During this episode we talked about:06:26 - Growing up as an only child08:03 - Leaving New York and choosing her major09:49 - Understanding Social Justice22:30 - There’s not a right and wrong way24:34 - ‘What are you?’ & identity33:30 - Getting into finance35:30 - Getting her financial world thriving37:54 - Filing for bankruptcy39:49 - People First Finance & talking numbers This episode is brought to you by Cox.com , Chispa App, and Gold Peak Follow Luisa on all things social:InstagramFacebookLinkedInWebsite Follow Cafe con Pam on all things socialInstagramFacebookhttp://cafeconpam.com/Join the FREE Cafe con Pam ChallengeJoin our Discord space and let's keep the conversation going!If you are a business owner, join us for Aligned Collective MastermindLearn about PowerSisters Subscribe, rate, review, and share this episode with someone you love!And don't ever forget to Stay Shining! Become a supporter of this podcast: https://www.spreaker.com/podcast/cafe-con-pam--6348411/support.