Joe Fier talks about the noise that can come with being an entrepreneur and how it can be overwhelming at times. He shares that The Grinch was a great example of someone who was constantly being bombarded with noise and how it can be detrimental to productivity.

He encourages entrepreneurs to find ways to filter out the noise so they can focus on what's important. The conversation discuss the importance of deciphering the noise in our lives in order to find the important things that we should be focusing on.

Noise can come from both external sources and from our own minds, and it can be helpful to find an outlet to quiet the noise and figure out what is most important.