Caroline Norbury MBE is founding CEO of Creative England, whose purpose is to 'accelerate talent and ideas’ across the media industry. Funded by both public and private investment, the not-for-profit company emerged in 2011 after the government closed the UK Film Council; and so far has invested £40m to secure over 1,000 jobs - largely outside of London - across gaming, film, digital, and production services. In this in-depth interview, Caroline contends that Britain’s creative sector is at risk if we don’t embrace diversity, and passionately argues for supporting creatives who live outside London – because, "talent is everywhere, but opportunity isn’t."