#170: How Playing The Long Game In Life & Business Helped To Sell $1 BILLION Worth Of Life Saving Products… w/ Brian Kurtz
Key Takeaways:
[1:05] – Introducing Brian
[4:45] – Brian reflects on Mariano “The Sandman” Rivera
[14: 16] – The importance of passion, focus, and customer service in Marketing
[39:16] – Brian talks about direct mail marketing strategies
[50:10] – Setting financial targets in marketing
[54:44] – Understanding lifetime value and business alignment
[57:16] – Marketing ethics and effectiveness
[1:07:03] – Creating products for the marketplace
[1:11:49] – Direct marketing nirvana and creating a living legacy
[1:17:15] – Brian's marketing fundamentals
Resources:
Brian Kurtz’s Socials:
Website: https://www.briankurtz.net/
LinkedIn: https://www.linkedin.com/in/brian-kurtz-a1934/
Facebook: https://www.facebook.com/briankurtzofficial/
YouTube: https://www.youtube.com/channel/UCyN1q8huqel6DDidQsJ90RQ
[1:05] – Introducing Brian
[4:45] – Brian reflects on Mariano “The Sandman” Rivera
[14: 16] – The importance of passion, focus, and customer service in Marketing
[39:16] – Brian talks about direct mail marketing strategies
[50:10] – Setting financial targets in marketing
[54:44] – Understanding lifetime value and business alignment
[57:16] – Marketing ethics and effectiveness
[1:07:03] – Creating products for the marketplace
[1:11:49] – Direct marketing nirvana and creating a living legacy
[1:17:15] – Brian's marketing fundamentals
Resources:
Brian Kurtz’s Socials:
Website: https://www.briankurtz.net/
LinkedIn: https://www.linkedin.com/in/brian-kurtz-a1934/
Facebook: https://www.facebook.com/briankurtzofficial/
YouTube: https://www.youtube.com/channel/UCyN1q8huqel6DDidQsJ90RQ
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