This has to be one of the most valuable and interesting business books I’ve ever read.

It’s based on a true story - which the author experienced (and is one of the characters in the book) and follows “JJ’s” journey on the things he did to turn his bicycle business from near bankruptcy into to a highly profitable business.

Join me on this interview with the author of Cadence, Pete Williams.  He’s co-founded several successful businesses, won numerous awards and has been referred to as “Australia’s Richard Branson” in media publications.

Pete first made a name for himself when, at age twenty-one, he sold the Melbourne Cricket Ground, for under $500 - which you can read about in his first book, How to Turn Your Million-Dollar Idea Into a Reality (2007).

In our chat Pete shared lots of marketing gold nuggets on the seven key levers that any business owner can do to increase revenue and profits.  It really is simple and quite achievable, and he shares stories of some of the tradie businesses he’s worked with and tips for applying the seven levers in any trade business.

Listen now and learn about the seven levers to trade business success.