Dorie Clark on Why The Biggest Mistake You Can Make is Assuming People Know Your Story and How Looking for the Subtle "Raindrops" of Success Will Help You Play The Long Game:

Dorie Clark wants you to know that everyone is too busy to think about you.  Named the #1 Communication Coach in the world at the Marshall Goldsmith Coaching Awards, she preaches that if you don't take control of your narrative, no one will ever know your story. Her new book, The Long Game: How to Be a Long-Term Thinker in a Short-Term World, is a Wall Street Journal bestseller and rejects the relentless pressure in our culture that pushes us toward doing what's easy, what's guaranteed, or what looks glamorous in the moment. In The Long Game, she argues for a different path. It's about doing small things over time to achieve our goals. After all, everyone is allotted the same 24 hours—but with the right strategies, you can leverage those hours in more efficient and powerful ways than you ever imagined. In this episode, Dorie shares her tried and true tactics, how playing the long game can yield success, and why 20% of your time should be spent on speculative projects that have nothing to do with your day job. As Dorie says, when you're working toward something, you will not always see results right away. Sometimes it takes months or even years. You might think that it's not working, but the truth is it's just not visible. That's when Dorie advises looking for the raindrops--- the subtle signs of progress. Just like when you see the clouds forming and feel the first drop of rain, you know the rainstorm is coming.