Whether talking or typing, do you use the same words over and over again? I definitely catch myself doing this. They're not bad words but they've become boring with overuse even though they're authentic and heartfelt. The truth is - we can all do better to bring more spice to our messaging. And that's what my guest is here to help us with today! Lucy is a personality-driven copywriter and owner of My Write Hand Woman who specializes in crafting copy for businesses that want to make a mark online. She says, “Your copy is the salesperson who works for you 24 hours a day, 7 days a week. If you got that amount of work out of a person -- welp, that would be illegal.” Lucy has worked with a variety of companies, ranging from growing solopreneurs to multi-million dollar brands. Her signature skill? She uses the client’s brand voice and zesty humor to help them stand out online, create a fun brand presence, and scale much faster. Find The Words To Spice Up Your Brand Listen to this energetic conversation to discover ... The important difference between Copy and Content. What is your Brand Voice? And why it matters. A simple trick to figure out the unique voice of YOUR brand Understanding your ideal customer's voice (and why you should) How to know if your message is resonating with your audience or not Common mistakes to avoid What is a Word Wall (and why you need one)? and so much more! Tune in to this high-vibe conversation to find the right words to spice up YOUR brand and write killer product descriptions that will help you make more sales! Resources Mentioned Inspired! Daily Planner Brand Voice Quiz Lucy's Contact Links Website |  Instagram | LinkedIn Join Our FREE Gift Biz Breeze Facebook Community Become a Member of Gift Biz Breeze If you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. Click on your preferred platform below to get started. Also, if you'd like to do me a huge favor - please leave a review. It helps other creators like you find the show and build their businesses too. You can do so right here: Rate This Podcast Apple Podcasts | Google Podcasts | Spotify Thank you so much! Sue Know someone who needs to hear this episode? Click a button below to share it!