Jason Wrich is a first-generation rancher in Colorado and founder of Wrich Ranches, a farm-to-table brand that serves local Colorado customers grass-fed and finished natural beef.

In this episode, we dive into modern day-ranching and we draw insights from ranching history and lessons of the past, emphasize the connection between people and their food, and explore the unexpected link between Bitcoin and the farming and ranching world. With a special focus on the Beef Initiative and grassroots efforts, Jason does a great job of bringing these two seemingly disparate concepts closer than ever before. Join us for a candid exploration of the essence of ranching in the digital age.

Check out the chapters below!
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⁠Follow Jason on Twitter⁠: https://twitter.com/JasonWrich
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Chapters

00:00 Introduction
01:13 Ranching Challenges and Land Leasing
03:30 Legacy and Soil Improvement
05:12 Cattle Health and Sustainability
08:11 Financial Considerations
09:41 Grass-Fed Beef and Quality
14:27 Ranching and Price Control
18:11 Challenges in Ranching and Adaptation
21:40 Weather Challenges and Ranch Preparedness
24:24 Naysayer Reactions and Ranching Challenges
28:57 Values, Money, and Circular Economy
33:28 Introduction to Bitcoin
36:03 Transparency in Ranching and Bitcoin
38:01 Expanding Network and Community
40:03 Impact of Bitcoin on Ranching Business
41:00 Bitcoin in Transactions
42:10 Bitcoin Adoption in the Community
45:05 Concerns about Wolf Reintroduction
47:26 Challenges in Different Environments
50:09 Connection with Nature and Presence
54:09 Lessons in Strength and Resilience
58:29 Overcoming Self-Limitations
01:00:30 Dealing with the Uncontrollable
01:01:31 Nature's Wisdom
01:02:03 Adaptation to Environment
01:03:36 The Beef Initiative's Purpose
01:11:05 Challenges in Beef Certification
01:14:01 Eating as Part of a Microbiome
01:19:00 Quality of Life Goals
01:25:05 Closing Thoughts