In this interview, we discuss why Howard joined Signet Jewelers and the company's path to brilliance strategy, which has been focused on 1) customer-first, 2) omnichannel with a digital focus, and 3) building a culture of agility and efficiency. We discuss how COVID served as an accelerant for the company's digital strategy, how IT has leveraged centers of excellence to achieve agility and efficiency at scale, and why measuring business value is the most important metric businesses should focus on. Lastly, we discuss how the company uses analytics to help maximize return, how augmented reality allows customers to try on a ring from home, how the company enabled its jewelry consultants to keep working during the pandemic, among a variety of other topics.