This episode covers the extreme perseverance and the stubborn genius of James Dyson. Dyson has a business philosophy which is very different from anything you might have encountered before. A philosophy which demands difference from what exists and retention of total control. For almost four decades, James Dyson has been building one of the most valuable privately-held companies in the world. A company he owns without shareholders — and one that is centered around an obsession with the quality of the product above all. I spent well over 70 hours reading (and rereading) both Against the Odds and Invention: A Life of Learning Through Failure. These books tell the story of the vision of a single man, pursued with dogged determination, that was nothing less than obsession. Episode sponsors: Ramp gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud by going to Ramp and learning how they can help your business control your costs and save time and money. https://ramp.com Automate compliance, security, and trust with Vanta. Vanta helps you win trust, close deals, and stay secure—faster and with less effort. Find out how increased security leads to more customers by going to Vanta. Tell them David from Founders sent you and you'll get $1000 off. https://www.vanta.com/founders Collateral transforms your complex ideas into compelling narratives. Collateral crafts institutional grade marketing collateral for private equity, private credit, real estate, venture capital, family offices, hedge funds, oil & gas companies, and all kinds of corporations. Storytelling is one of the highest forms of leverage and you should invest heavily in it. You can do that by going to https://collateral.com