Kathleen Booth, VP of Marketing at clean.io, joined Chris on State of Demand Gen to talk about authenticity in marketing. They discussed how to build leadership's confidence when it comes to experimentation and testing, why a "checking the box" approach to content is a huge missed opportunity, and the nuances between subscription and membership models. Kathleen and Chris shared their thoughts on outdated marketing strategies and how to freshen them up, and why brand marketing for a large corporation looks drastically different than that of a smaller organization.