I don’t know who needs to hear this, but you can definitely get rid of a marketing platform that isn’t serving you anymore. 

In this Marketing Medicine episode, I set down with Jasper Martens, CMO at PensionBee, about understanding the problems your team might have with tools. What should you look for in software? Should it include AI capabilities?

Also, what really IS seamless integration and what’s the truth behind it? Jasper tells us his perspective and where he thinks it’s headed. 

Iterable is an AI-powered cross-channel marketing platform that brings together real-time customer data and the ability to create experiences to activate customers across channels (such as email, SMS, in-app, web, and OTT) in record time—we help 1000+ brands like Redfin, Priceline, Asana, and Morning Brew deliver joyful experiences with harmonized, individualized and dynamic communications at scale. All in one platform.

Like this episode? Visit iterable.com/tmm for additional videos and resources we've prescribed to help relieve your pain points.

Follow Jasper:

LinkedIn: https://www.linkedin.com/in/jaspermartens/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com