Are you struggling to automate your business processes effectively? Discover how Aytekin Tank, founder of JotForm, built a 25-million-customer empire through automation and strategic thinking. In this episode, Aytekin reveals his four key principles for successful automation, including the importance of clarifying priorities and embracing 'lazy' thinking to find efficient solutions. Learn why reducing free features can sometimes hinder growth, and how the '50-50 rule' balances product development with marketing efforts. Aytekin shares invaluable insights on scaling a global brand from Turkey, competing with tech giants like Google, and the power of free products in driving viral growth. Whether you're a tech-savvy entrepreneur or just starting to explore automation, this episode offers practical advice to streamline your business operations and focus on what truly matters.
Recommended book: "Creative Selection" by Ken Kocienda
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