‘’One of the biggest things is to learn to trust your gut and not get swayed by all the shiny things other people are trying to offer you.’’ 

On this episode of The Professional Rule Breaker, I chat with Anika Jackson. She's a PR and marketing wizard with over 25 years of experience. Anika shares her top tips for getting started with PR, building a strong brand, and how AI changes the game. We also chat about our personal journeys and the importance of being lifelong learners. If you want to attract your dream customers and take your business to the next level, you can't miss this one!

 

Timestamps:

• 00:25: Meet the expert: Anika Jackson
• 02:00: Diving into PR basics for newbies
• 05:55: Building a strong brand foundation
• 20:15: The power of networking and mentorship
• 23:25: The importance of embracing AI in business
• 27:20: Anika's journey and rule-breaking philosophy

 

Key Topics Discussed:

• The importance of PR in building connections and credibility
• Essential steps for beginners to start with PR
• How to build a strong brand identity from foundational elements
• The role of storytelling in effective communication
• Value of being a generalist vs. specialist in various career stages
• The power of networking, mentorship, and coaching
• Insights on the impact and future of AI in marketing

 

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➡️ Check out our episode resources here.