158. Steve Halpern Interview: How to Create Marketing that Sells Properties and Earns Clients

Today I'm talking to Steve Halpern, the first real estate agent on commission at compass and the first real estate agent to lease a property for over six figures in New York City. Steve is best known for his ambitious approach to doing whatever it takes for his listings to stand out from the competition. This has led him to mini record-breaking successes often or others have failed. Today we talk about how to create marketing that sells properties and earns clients.

• First commission agent with Compass (01:35)
• A little bit about good marketing (02:26)
• The properties tagline (09:27)
• Right attention for the right audience (12:43)
• The result of doing good marketing (14:45)
• How does Steve plan for the marketing (15:43)
• An example of changing the angle (22:32)
• The book that impacts Steve's life or career (28:24)
• What are the five love languages (35:38)
• The best way to find unique solutions (39:49)
• One thing that impacts in Steve's business (43:58)

Resources / People Mentioned:

• Steve Halpern's Compass profile 
• The Halpern Team
• Tony Robbins
• Stephen Shane
• Sharran Srivatsaa
• Colin Cameron
• Why I'm NOT the right agent for you (Video)

Books Mentioned:

• Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
• The Untethered Soul: The Journey Beyond Yourself by Michael A. Singer
• The Surrender Experiment: My Journey into Life's Perfection by Michael A. Singer
• The 5 Love Languages: The Secret to Love that Lasts by Gary Chapman
• Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss
• Power vs. Force by David R. Hawkins M.D. Ph.D

Jere interviews the world’s most renowned and best real estate agents around the country and the world.
These outstanding Agents tell their stories, how they got into the business and what has made them successful in one of the oldest and most competitive industries.

All of this on the “Jere Metcalf Podcast, Top Real Estate Agents tell how they do it.”

www.JereMetcalfPodcast.com

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JereMetcalfPodcast.com
Where top real estate agents well how they do it.

This podcast is where real estate agents across the country to come together sharing ideas to take your there and our business to the next level.

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