116: How Mapping Your Customer Path Will Improve Your Podcast & Business
In this episode, I am discussing visualizing the customer pathway as the ideal client. The client path is about how to lead your listeners from podcast episodes to products and services. There are a lot of steps we take to get our listeners to become customers, but once they are customers, are we continuing to help guide them as clients?
We’re discussing how to continue the path beyond becoming a client. To widen your customer base, you need to help your client take the next best step in their pathway, as well as continue to deepen the relationship. This is done with an authentic look at how to provide follow-up to clients and listeners, using your podcast as this central pivot point to solve the client’s pain point.
What’s in this episode:
[00:01:16] How do you know what the journey people are taking and how do you serve as a guide?
[00:04:12] What is the next thing clients want more of and how do they get it?
[00:05:21] What am I going to create? And does it already exist?
[00:10:06] Don’t forget: part of what's on the working path is connection!
For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/116
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