In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO of Client Attraction Pros, Atiba de Souza. Video content is a powerful medium for businesses to attract new clients and establish themselves as thought leaders in their respective niche. Client Attraction Pros use video to help businesses grow by leveraging its ability to convey information in an engaging and visually appealing way, which can be more effective than text-based content alone. One of the main challenges that businesses face is getting their brand and services known to potential customers. According to Atima, the problem is not that the services offered by businesses are not good, but rather that not enough people are aware of them. This is where video content can be particularly effective, as it can be used to introduce a business and its services to a wider audience, and help to build brand awareness and trust with potential clients. By leveraging video, businesses can effectively communicate their unique value proposition and differentiate themselves from their competitors.   Key points from the Episode: Leveraging “Moment of Truth” Strategy with Videos How can Client Attraction Pros Help Brands be Thought Lleaders Video Creation Process with Client Attraction Pros   About Atiba de Souza: Atiba started his career in internet-based search in 1996. In the early 2000’s he consulted for several government agencies (INS, EPA, DLA, and several military departments) and led teams that designed and built search tools. For the EPA, in 2001, Atiba and his team built a $10 million dollar system that allowed the EPA to easily search their data agency-wide. After almost 10 years in the government sector, Atiba turned to the private sector and the burgeoning field of SEO. Using a unique method of blending storytelling with search keywords Atiba has helped rank over 10, 000 pages on Google’s Page 1 for various search terms. When he is not geeking out on the latest SEO principles and trends Atiba is a man of God, husband, father, and IG Food Influencer in the Washington DC area. Atiba de Souza is the Content Superman. Decades of running an exclusive agency combined with hardcore technical skills -- I'm talking CODE, people, REAL CODE! -- have made him one of the few people with the skills and insight to marry emerging software and Google’s algorithm with an intuitive feel for the culture of every social media platform.   About Client Attraction Pros: They use video as a medium to connect audiences with their clients. They believe that videos is the most powerful medium to bridge the gap between businesses and their customers. Atiba, the founder of Client Attraction Pros believes that video allows businesses to tell their story in a compelling and engaging way, and allows their clients to get a feel for the company's personality and values. Additionally, video allows businesses to showcase their products and services in a way that is easy for customers to understand and remember. As a result, video is a powerful tool for building brand awareness and engagement.   Tweetable Moments: 01:27 - "If you're saying that to yourself, you are a thought leader. It's because you have created a system or a process in your business that solves a problem for your customer that no one else is doing." 05:00 - "If you get bad service at a restaurant, you're not going back. Be wise because you don't trust them. You're not going to do business with someone you don't trust."   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out the Client Attraction Pros website at https://clientattractionpros.com/ Check out Client Attraction Pros on LinkedIn at https://www.linkedin.com/company/client-attraction-pros/ Check out Client Attraction Pros on Instagram at https://www.instagram.com/clientattractionpros/ Check out Client Attraction Pros on Facebook at https://www.facebook.com/ClientAttractionPros Check out Atiba de Souza on LinkedIn at https://www.linkedin.com/in/atibadesouza/ Check out Atiba de Souza website at linktr.ee/atibadesouza  Check out Atiba de Souza on Instagram at https://instagram.com/atibadesouza Check out Atiba de Souza on Tiktok at https://www.tiktok.com/@theatibadesouza Check out Atiba de Souza on YouTube at https://www.youtube.com/channel/UCu7Np_hjeakCER3xFzeu-Twhttps://www.youtube.com/channel/UChjej0lyswDeDd91x7y63ewhttps://www.youtube.com/channel/UCoEGC8wJj2WjotcfFU8Xudg Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.