Gravity Forms is one of, if not the, oldest premium form builders for WordPress. Alex Cancado, one of the founders, and I talk about the research that went into creating such an integral part of any website. We also talk about refactoring, automated testing, what it was like creating add-ons for Gravity forms and a whole lot more. If you like this episode, you can catch a bonus episode with Alex where we talk about business, copyrights, and more over on Patreon. Show Notes 

• Gravity Forms
• Gravity Form Add-ons
• Jeff Matson's How I Built It Episode
• Bonus Interview on Patreon: Alex and I go deeper about pricing model, the price of support, copyrights, the importance of Paypal, and more.

Sponsored by: SIteLock | Liquid Web