Today's guest is Dr. Robert Cialdini. This guy has spent his entire career researching the science of influence. Earning him an international reputation as an expert in the field of persuasion, compliance and negotiation.

Dr. Cialdini says, "The best persuaders are the best through pre-suasion, the process of arranging for recipients to be receptive to a message before the encounter it."

In this episode of Bulletproof Radio we're going to talk about how that process works and also how Dr. Cialdini became known as the “Godfather of influence.

Enjoy the show!

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