147: The State of Podcasting in 2023 & How We’re Adapting Our Businesses for 2024 With Jenny Suneson
The podcast industry has experienced some drastic shifts in 2023. New tools have changed the way that we work just as the services we offer our clients have continued to evolve. All this might have you wondering, how can I possibly keep up? How can I ensure my business thrives in an industry that can feel wholly unpredictable from one day to the next?
In today’s episode, I’m chatting with Jenny Suneson, my good friend and fellow podcast agency owner. Jenny and I discuss everything from the impact of AI, to how we’ve overcome resistance to change, to why we’re so optimistic about the future of podcasting (even after a challenging year). If you work in the podcast industry, then listen in to hear how we’re leveraging these important lessons to grow our businesses in 2024.
Start converting your listeners into leads and clients for your business! Grab my FREE Guide to structuring your episodes for sales with our best tips and a guide for solo episodes. Download today to get started!
What’s in this episode:
[05:03] Changes to the podcast industry including the mainstream introduction of AI
[20:29] How we’re adapting our businesses to reflect the changing podcast industry
[26:25] Our predictions and how we envision the future of the podcast industry
For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/147
Transform your podcast into a dynamic tool to attract clients and amplify your business, all within five days.
Start listening today! http://wildhomepodcasting.com/profit
Mentioned in this episode:
Host with Ease: Get the Guest Invitation Kit + 15% Off
Planning guest interviews? The Guest Invitation Kit helps you welcome guests with clarity, confidence, and care—with email templates, checklists, a done-for-you guest flow, and more. Whether you’re just starting or refining your process, this kit brings ease to every step. As a listener, use code Podcast25 to get 15% off at checkout. ✨ Grab your kit now at: https://podcaststrategyshop.com/products/guest-invitation-kit-for-podcasters