Welcome to TWIG #98! This week we cover: #1. Facebook has abandoned the IDFA and may kill FAN for iOS. What’s next for mobile measurement? #2. Unity’s IPO numbers look pretty… Unreal #3. Call of Duty: Black Ops Cold War costs $69.99 for next-gen consoles #4. The risks of market research LINKS: Best Practices Live Ops Digital Conference. More info: liveops.splashthat.com Eric Seufert blog post: Apocalypse Now: per WWDC, the IDFA is dead Guest Host: Eric Seufert. Check out Eric's blog: MobileDevMemo. And his Twitter: @eric_seufert Regular Hosts: Joe Kim. Any Ubisoft employees wanting help finding a new job DM me! Eric Kress Adam Telfer