In this episode of The Revenue Room Podcast, host Heather Holst-Knudsen, CEO of H2K Labs, sits down with Mike Carlucci, Chief Operating Officer at Clarion Events North America. With over two decades of experience in the events industry, Mike discusses the power of leveraging data, alignment between sales and operations, and creating exceptional customer experiences. Together, they delve into the strategies and innovations that have helped Mike transform operations and revenue strategies at Clarion Events.

Key Highlights:

1. RevDub 2025 Announcement:
   Heather kicks off with exciting news about RevDub 2025, an exclusive event for CEOs and their C-suite teams focusing on multi-sided businesses and strategies to drive revenue and enterprise value.
2. Guest Introduction:
   Mike Carlucci's illustrious career spans over two decades in the events industry, from Reed Exhibitions to transforming Clarion Events’ North American operations. Mike’s leadership philosophy emphasizes customer-centric experiences and inclusive, high-performing teams.
3. Data-Driven Revenue Strategies:
   Mike explains how leveraging data has revolutionized event operations, pricing strategies, and customer relationships. He shares insights into:
   • Forensic data analysis for better decision-making.
   • Aligning sales and operations for a seamless customer journey.
   • Focusing on fewer, high-impact initiatives for sustainable growth.
4. Generational Shifts in the Industry:
   The duo explores how the pandemic and changing demographics have accelerated innovation in the events sector. Mike highlights the importance of adapting to new customer expectations, especially from younger generations like Gen Z.
5. Customer-Centric Innovations:
   • The Clarion Premium Program: A concierge-style service for key accounts, enhancing customer satisfaction and driving higher engagement and spend.
   • Connections Programs: Leveraging tech and data to facilitate meaningful connections between attendees and exhibitors.
6. Revenue Room Connect Collaboration:
   Mike shares his enthusiasm for H2K Labs’ initiatives, including Revenue Room Connect and Revved Up, as platforms driving revenue-critical conversations and actionable insights for the industry.
7. Rapid Fire Fun:
   Heather wraps up with some light-hearted questions about Mike’s preferences (cof

About Heather Holst-Knudsen

Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.

ABOUT REVENUE ROOM™ CONNECT

Revenue Room™ Connect is a high-trust membership network for growth-minded executives in media, events, data, and B2B platforms. It’s where forward-thinking leaders align around what actually drives revenue—with curated content, peer exchange, and exclusive access to frameworks, events, and executive insights. Join to connect with others solving the same challenges you are. Create your free profile at https://www.revenueroomconnect.com.

ABOUT H2K LABS

H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digi...