46. Why Women in Leadership Matters: A Case Study, Featuring MKG

Episode • Jul 5, 2023 • 1h 5m

In this inspiring episode, we continue our exploration of equity, diversity, and inclusion by delving into a fascinating case study featuring MKG, a fully women-led experiential marketing agency with offices in New York and LA.

Join us as we dive deep into their organisational culture, values, and resilience in the face of challenges, including the impact of the pandemic. We will discuss the unique insights, strategies, and successes that have propelled MKG to become one of the leading creative agencies in the US.

Episode Highlights:

Get an inside look at MKG, a trailblazing experiential marketing agency led entirely by women, with a team of 54 individuals.
Explore the compelling organizational culture at MKG, built around core values such as bringing one's authentic self, continuous learning, open and honest conversations, being a force for good, and celebrating diversity.
Learn how MKG has overcome the challenges posed by the COVID-19 pandemic, including navigating redundancies, to emerge as one of the US's leading agencies.
Gain insights into topics such as generational differences, equity and pay transparency, attracting and retaining talent, and fostering diversity and inclusion within the organization.
Discover the key lessons, experiences, and strategies that have shaped MKG's journey, offering valuable inspiration and guidance for other businesses and leaders.

We LOVED making this episode. If you're looking for some serious leadership inspiration, this episode is must listen!