Why Are Customers Irrational?
Colin Shaw and Professor Ryan Hamilton discuss the fact that we all think that we make logical decisions but the reality is we don't. We are irrational, customers are irrational. What should we do about this?
Activity
Colin Shaw and Professor Ryan Hamilton discuss the fact that we all think that we make logical decisions but the reality is we don't. We are irrational, customers are irrational. What should we do about this?