In this episode of Mastering E-commerce Marketing, host Eitan Koter sits down with Pasha Knish, the founder and CEO of AMZ Optimized, a full-service agency helping brands grow on Amazon through custom strategies, standout content, and data-driven advertising.

Pasha’s been selling on Amazon for over 13 years. He started out as a seller himself, launching and exiting multiple seven-figure brands. Today, he leads a team that manages over eight figures in annual client revenue. He knows what it’s like to build something from scratch and how to scale it smart.

This conversation covers what it really takes to succeed on Amazon right now. Pasha talks about the shift from simple white-label products to full-on branding, and why having a differentiated offer is no longer optional.

He explains how most sellers miss the mark by not fully optimizing their listings, especially on mobile and how important it is to get the backend data right. It’s not just about having good content, it’s about sending the right signals to the algorithm.

You’ll also hear Pasha’s take on tools like DSP, how to use off-Amazon traffic to boost rankings, and why brands need to think beyond Amazon if they want to build something sustainable.

Whether you’re launching your first product or managing a growing catalog, Pasha’s approach is all about getting clear on what works, cutting out the noise, and staying focused on what matters.

If you’re looking to grow your brand on Amazon and do it in a way that’s smart, flexible, and built to last, this episode is worth a listen.

Website: https://www.vimmi.net 

Email us: info@vimmi.net 

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ 

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Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTube 

Guest: Pasha Knish, Founder & CEO at AMZ Optimized

Pasha Knish’s LinkedIn | AMZ Optimized

Watch the full Youtube video here:

https://youtu.be/7dL3xbyRWNU

Takeaways:

• Persistence is key to being successful in business.
• Flexibility is essential to adapt to changes in the market.
• Wisdom is the application of knowledge at the right time.
• Understanding product market fit is crucial before launching on Amazon.
• Brands need to focus on true product differentiation to succeed.
• Optimizing both front-end and back-end listings is vital for visibility.
• Utilizing a full funnel marketing strategy can enhance customer acquisition.
• Common mistakes include not filling out all listing fields and neglecting A+ content.
• Brand storytelling is important for connecting with customers.
• Multi-channel selling can reinforce brand presence and stability.

Chapters:

00:00 Introduction to E-commerce Success

03:38 Pasha's Journey from Seller to Agency CEO

07:08 Services Offered by AMZ Optimized

11:47 Current Trends and Challenges on Amazon

16:02 Optimizing Listings and Marketing Strategies

20:21 Common Mistakes in Amazon Listing Optimization

23:45 The Importance of Brand Storytelling

27:15 Multi-Channel Growth Strategies

29:25 Advice for New Amazon Sellers