Welcome to our latest podcast episode where we delve into the world of real estate innovation with Brian Charlesworth, the CEO of Sisu.

In a conversation filled with entrepreneurial insights, Brian takes us through his journey from the early days of the internet at MCI WorldCom to revolutionizing the real estate industry with cutting-edge technology. Join us as we explore the inception of Sisu, its growth trajectory, and the transformative power of data analytics in sales performance and leadership.

 

Key Takeaways:

- Inspiration from Challenge: Brian was inspired to create Sisu after witnessing the data management struggles of his wife's real estate team, highlighting that sometimes frustration can lead to game-changing innovation.

- Rapid Growth and Adaptation:Sisu's journey from a sales performance tool to a robust real estate platform shows the importance of pivoting and evolving based on customer feedback and industry needs.

- Industry Integration:Sisu's seamless integration with nearly every CRM in real estate is a testament to its adaptability and the importance of understanding the customer to create a truly useful product.

- Expansion Potential:While Sisu is currently revolutionizing real estate, the conversation with Brian reveals the platform's potential to expand and adapt to other sales-driven industries.

- Leadership Through Technology:Real-time data analytics not only improves sales but also fosters leadership, as demonstrated by the evolution of Brian's wife from a salesperson to a leader of leaders.

 

Get in touch with Brian:

https://www.instagram.com/sisuhq/

https://www.facebook.com/sisuHQ/

https://www.linkedin.com/company/sisuhq/

https://sisu.co/

 

If you want to know more about Dr. Jason Balara and the Know your Why Podcast: https://linktr.ee/jasonbalara

Audio Track: Back To The Wood by Audionautix is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/

Artist: http://audionautix.com/