With the skincare industry constantly evolving, how do brands like Vanity Planet stay on top of trends?

Today, we’re sitting down with Toni Battaglia, Director of Product Development and Brand Strategy of Vanity Planet to discuss just that. 

Listen in as Toni gives us a behind the scenes look at Vanity Planet’s trend forecasting model that allows them to roll out top-selling products time and time again. 

• Vanity Planet’s mission to offer professional spa grade skin care devices at accessible price points
• Vanity Planet’s product design process
• How important it is to listen to customers to elevate existing products
• How Vanity Planet leverages brand partnerships and influencer marketing

You’ll also hear about some new product launches on the horizon for Vanity Planet. 

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co