The Value (and Cost) of Episodic Artwork, with Mathew Passy
Apple recently changed the way they display artwork in their Podcasts app.
This is important to note because there can be some negative consequences if you're not following a consistent process or even unaware, as Steve was, about adding artwork to each upload to your clients' media host.
Mathew Passy shares the benefits of having good Show artwork (for the entire podcast), and if there is any value in having Episodic artwork (for each episode).
Key Takeaways:
- The Benefits of a good thumbnail
- Using the headshots in Show artwork
- What NOT to include in Show artwork
- Are there benefits for using EPISODE artwork?
- Getting into Apple's Featured section
- How Apple displays Episode artwork (or not)
- Uploaded Episode artwork doesn't change if rebranding a show
- What about artwork for other reasons (chapters/sponsors)
- Changing Show artwork periodically to highlight events, themes, etc.
BTW: We will also be releasing an episode soon about VIDEO thumbnails. Be sure you subscribe to our newsletter so you don't miss that one: https://www.PodcastEditorAcademy.com/newsletter
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COACHING MOMENT:
The #1 reason RSS feeds stop updating is because the SHOW artwork is too large. When you take on a new editing client, be sure the specs of their SHOW artwork meets the same requirements posed by Apple:
https://podcasters.apple.com/design
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About Mathew Passy:
Mathew has 15+ years of podcasting experience, starting with his first show at a NJ radio station. He spent 8 years as a podcast producer for The Wall Street Journal Radio Network and later founded ThePodcastConsultant.com, a successful podcast production and consulting agency, which he sold after 8 years.
Currently, Mathew runs Custom Podcast Solutions, focusing on comprehensive podcast support.
He also hosts Podcasting Tech and serves as a LibsynPro Customer Care Specialist at Libsyn.
Find him, and the cool NFT/beacons at https://conntap.com
Our Editor
This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.
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Tools used to produce this episode:
*Riverside.fm to record
We used Riverside to record this episode. Use code Yetis at *https://creators.riverside.fm/Yetis for 15% off a membership plan.
*Castmagic.io for show notes
Castmagic assisted in the writing of this episode description. It probably saved me 30 minutes by giving me a summary to start with and a list of chapters (which helps with the body of the description). Click on the *link above to see how it works for yourself!
*Captivate.fm for media hosting
We use Captivate to host the audio episodes. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)
*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!
Mentioned in this episode:
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