Episode 369: Semafor’s Ben Smith Explores How “Traffic” Is Driven, from the Left and from the Right

Inside the ICE House

EpisodeJul 5, 202355m

Episode 369: Semafor’s Ben Smith Explores How “Traffic” Is Driven, from the Left and from the Right

Inside the ICE House

EpisodeJul 5, 202355m

Semafor co-founder and editor-in-chief Ben Smith, after writing miles worth of news articles and columns, has published his first book: TRAFFIC: Genius, Rivalry, and Delusion in the Billion-Dollar Race to Go Viral. Our ICE House conversation takes listeners on a drive from the nascent days of online media to the current digital landscape, with pitstops at key moments that defined the growth of the internet as both a source of news and place to invest capital. Ben’s own journey, from POLITICO to Buzzfeed to the Times, and now to founding Semafor, embodies the books narrative, from the first “viral” posts to putting his thesis for modern journalism to the test with his new entrepreneurial endeavor. Inside the ICE House: https://www.theice.com/insights/conversations/inside-the-ice-house

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Inside the ICE House, a podcast produced by Intercontinental Exchange, takes listeners behind the historic façade of the New York Stock Exchange and inside the global financial marketplace. The episodes, recorded in the Library of the NYSE, features conversations with leaders, entrepreneurs and visionaries who walk through our doors with a dream of building businesses and changing the world. Their stories have made the NYSE, now part of ICE’s ecosystem of markets, clearing houses, data provider, and listings services, an indispensable institution for over 225 years.

www.theice.com/podcast/inside-the-ice-house

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