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What if everything you thought you knew about SEO was already outdated? Between AI-generated search, algorithm chaos, and rising content noise—staying visible online isn’t about doing more, it’s about doing it smarter.

In this episode, I sit down with Cameron Okamoto from Boostability—a global SEO powerhouse supporting 30,000+ businesses—to unpack:

• The real impact AI is having on SEO today (and where it’s heading)
• Why backlinks are back—and why content alone won’t cut it anymore
• How to audit your own SEO strategy (even if you're not techy)
• Red flags to spot in SEO service providers
• How small businesses should prioritize between traditional SEO and AI optimization

Timestamps:

00:00 – Why SEO is changing faster than most realize

01:30 – How Boostability helps over 30,000 businesses grow

03:15 – The biggest SEO myths Cameron sees every day

05:00 – Why backlink diversity now beats content volume

07:10 – Where AI is (and isn’t) worth your marketing dollars

10:45 – Red flags in SEO providers

13:00 – Should you invest in SEO or AI optimization?

17:30 – How Boostability uses AI internally (and what tools to try)

21:00 – Evergreen SEO strategies that still matter in 2025

Plus, Cameron’s offering a generous resource to help you assess your own site performance—check the show notes!

Visit Cameron Okamoto's social media pages:

Website: https://www.boostability.com/

LinkedIn: https://www.linkedin.com/in/cameron-okamoto-970521214/

Facebook: https://www.facebook.com/boostability/

Youtube: https://www.youtube.com/c/Boostability

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#SEOtips #RockyMountainMarketing #KatieBrinkley #Boostability #MarketingPodcast #SmallBusinessMarketing #AIandSEO #ContentMarketing #DigitalVisibility #BacklinkStrategy

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