Most coaches think generosity builds trust. But what if all your free content is actually training your audience not to buy from you?

In this episode, Samantha talks to Lucas Lee-Tyson about why giving away your best stuff is backfiring, and how a simple, low-ticket paid masterclass can flip the power dynamic, build real trust, and reignite sales in a market that’s gotten skeptical, burnt out, and flooded with AI-generated advice.

They explore how AI is disrupting authority, how buyer psychology has evolved, and why a small paywall doesn’t just increase conversions, it builds commitment. If your funnel feels flat, your audience seems distracted, or you’re tired of giving value without return, this conversation is your turning point.

Samantha and Lucas also dive into the shift from DIY learning to done-for-you services, and how AI is quietly disrupting how clients evaluate expertise. 

This conversation is a behind-the-scenes look at what actually works right now to turn browsers into buyers. If you're ready to elevate your authority, create content that gets consumed and converts while building a business model that scales sustainably, you’ll want to hit play on this one.

For full show notes and links, please visit: https://samanthariley.global/podcast/648/

Samantha Riley xx

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