Managing large-scale shipping operations comes with its own set of challenges. So, how can supply chain leaders optimize processes to improve efficiency and reduce costs across multiple divisions?In this episode, Scott W. Luton is joined by Reza Ghazimoradi, Director of Supply Chain at a performance gear manufacturer, and Shannon Vaillancourt, CEO of RateLinx, to discuss innovative strategies for automating and optimizing shipping operations. With a focus on leveraging technology to simplify complex workflows, the conversation explores how companies can enhance customer satisfaction and streamline operations.The discussion also highlights RateLinx’s custom solutions of how businesses have reduced shipping costs and improved accuracy through data-driven automation. Reza and Shannon share insights into automating manual processes, setting up specialized business rules, and the importance of tailoring logistics strategies to meet customer needs. Tune in to learn how to unlock new levels of efficiency in your multi-division shipping operations.Jump into the conversation:(00:00) Intro(15:41) Automation of business shipping rules for specific locations(17:47) Managing difficult-to-transport items for various clients(22:28) How integrated platforms unlock decision-making value long-term(25:54) Optimal freight cost allocation for accurate financial reporting(31:05) Choosing cost-effective shipping and enhancing warehouse efficiency(38:22) Enabling teams, improving leadership, and adapting to change(40:45) Using automation to reduce headcount and increase efficiency(47:47) Taking action on shared supply chain insightsAdditional Links & Resources:Connect with Reza: https://www.linkedin.com/in/rezatommy/Connect with Shannon: https://www.linkedin.com/in/shannon-vaillancourt/Learn more about RateLinx: https://bit.ly/4aDtvz6Connect with Scott: https://www.linkedin.com/in/scottwindonluton/ Learn more about Supply Chain Now: https://supplychainnow.com Watch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-now Subscribe to Supply Chain Now on your favorite platform: https://supplychainnow.com/join Work with us! Download Supply Chain Now’s NEW Media Kit: https://bit.ly/3XH6OVkWEBINAR- End-to-End Excellence: Integrating Final Mile Logistics: https://bit.ly/3ZlpE7UWEBINAR- AI for SMBs: Unlocking Growth with Netstock's Benchmark Report: https://bit.ly/3AWtoCDWEBINAR- Pedaling to Profit: Trek’s Direct-to-Consumer Shipping Success Story: https://bit.ly/4gWMIzUWEBINAR- The ABCs of Cargo Security and Loss Prevention: https://bit.ly/3zAirpTWEBINAR- Supply Chain in 2025: Top 5 Labeling and Packaging Artwork Trends to Watch: https://bit.ly/3Y9FWiZWEBINAR- Future-Proof Your Logistics: AI-Powered Solutions for Competitive Edge: https://bit.ly/3BouB5EThis episode was hosted by Scott Luton and produced by Amanda Luton and Katherine Hintz. For additional information, please visit our dedicated show page at: https://supplychainnow.com/3-ways-unlock-efficiency-automate-multi-division-shipping-operations-1338