The next BriefingsDirect digital business innovation discussion explores how companies need to better understand and respond to their markets one subscriber at a time. By better listening inside of their products, businesses can remove the daylight between their digital deliverables and their customers’ impressions.

Stay with us now as we hear from a customer experience (CX) management expert at SAP on the latest ways that discerning customers’ preferences informs digital business imperatives.

Subscribe to the podcast on iTunes. Read a full transcript or download a copy.

To learn more about the business of best fulfilling customer wants and needs, please welcome Lisa Bianco, Global Vice President, Experience Management and Advocacy at SAP Procurement Solutions. The interview is moderated by Dana Gardner, Principal Analyst at Interarbor Solutions.

Subscribe to the podcast on iTunes. Read a full transcript or download a copy. Sponsor: SAP Ariba.