In today's episode of Revenue Reimagined, we're joined by Scott Marker, Founder and CEO of MCA Squared.

Scott Marker, a B2B sales and marketing strategist, discusses his new book advocating for a customer-centric model in B2B sales. He believes that buyers avoid interactions with salespeople due to misaligned KPIs and compensation structures. Marker explains that many companies lack a process for what happens after they acquire a new customer. He emphasizes the importance of making customers feel valued and welcomed. Marker's superpower is simplifying complex problems, and he believes that a shift in mindset is necessary for companies to see results. He notes that many sales leaders are stuck in the past and afraid to change. He was promoted to director of marketing and sales and customer service for two small companies, which led to his first book. Marker stresses that many companies are "screwed up" and that only a small percentage of people want to do something different.

During today's show, Scott shares his secrets on:

- Embracing AI

- Building sales on customer success

- Sales compensation and how to decrease churn of the sales team

Any founder, entrepreneur, or business leader can steal the lessons Scott shares in this episode and use them for their own success.

Follow Scott - https://www.linkedin.com/in/scottmarker1/

PS - huge shout out to Sendoso for sponsoring our show.

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