About  William
William Ammerman is the author of The Invisible Brand (McGraw-Hill, June 2019), about marketing in the age of artificial intelligence.  He is currently the Executive Vice President of Digital Media for Engaged Media where he manages digital publishing for a dozen consumer magazines. Formerly, as Global Head of Advertising for Frankly Inc., he managed digital advertising for hundreds of television stations, including their websites, mobile apps, and connected television (OTT) platforms. Prior to that, he was Tribune Media’s Vice President of Programmatic and Data-Driven Revenue and held senior advertising positions with Hearst Television and Capitol Broadcasting.  He has a master’s degree from the UNC School of Media & Journalism and has completed post-graduate work in artificial intelligence at MIT. Learn more at www.wammerman.com.



Today we Talked About

AI
Machine Learning
Data Privacy
The Impact of AI on all businesses
Trends with AI Advertising

Personalized Information
Persuasion (A/B Testing)
Machine Learning is tying these things together
Talking to devices with natural language processing


Mass Communication is now Mass Customization
Social Media's impact on elections.
PsychoTechnology
Geolocation data
CCPA - California Consumer Privacy Act
GDPR - General Data Protection Regulation
Regulation of Data




Connect with William

Book - The Invisible Brand
Website
Twitter
LinkedIn
YouTube



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