Google My Business may not be the sexy popular platform we think of - mainly because you have to fit your business into their parameters, but it is essential. And FREE! Many businesses stop at just having a Google My Business profile, but are not taking the time to optimize it.

25 years ago, Chris Hickle's wife was teaching piano lessons to help pay for college. The business really began to grow and they started really focusing on their online marketing strategy. Chris was then able to quit his 9-5 job and help solely with the business.

Chris found a hole in the market with music stores. He is not a musician himself, so expanding and offering his online marketing and technology skills to other musicians and business owners was the natural next step for him and his wife, Jen, in 2013. That's when they started Never Alone Business Services and help brick and mortar businesses market their business.

Did you know?

• Over 90% of searches online are done on Google
• You can connect Google My Business to your Bing local listing
• Your goal is to be in the top three searches

Listen in and learn the details on how you can optimize the visibility of your business today. Just as Google is, Chris and his wife Jen are keeping their focus on small, local businesses because they truly are what drive our economy.

Full show notes at https://wendybatten.com/episode-81/