Christine Pilkington: How this mom-blog evolved into a CMO for hire business
Making a pivot in business can be extreme or it can be very natural. Hear how Christine pivoted her mom blog to provide services that her advertisers didn’t know they needed until she naturally connected them to her digital marketing service-offerings.
And then faced with an opportunity to change a competitive environment. Christine shares why she evolved her service offerings again to offer CMO for hire services.
PLUS if you’ve ever thought about bringing your significant other into your team, Christine and I have a conversation about her decision to bring her husband into the business, what happened and why it ultimately didn’t work.
Christine Pilkington has been consulting in digital marketing and product development for so long she can remember a world before content marketing, social media and mobile
Her client roster includes some of the world’s biggest brands like AOL, BMW, MINI, Chevrolet, RadioShack, and Canada’s top media brands like Maclean’s, CityTV and Today’s Parent.
On this episode of Small But Mighty Agency:
3:20: From corporate job to moving across country and starting a mom blog
8:47: The anatomy of profitable service offerings for a mom blog
12:30: Adding new services to the agency and the value of the “learn it” approach
15:23: Having her husband join the business, what she learned and why it ultimately didn’t work out
19:04: How do CMO for hire services work?
21:03: Why Christine doesn’t see her company as an agency
23:03: How the definition of agency is evolving
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