Curious about adding a course to your agency model—but not sure if it’s worth it?

As agency owners, we’re always looking for smarter ways to scale.
Products. Templates. Digital assets.

The idea is simple: take what you know, turn it into something scalable, and earn while you sleep.

But here’s the nuance we don’t talk about enough:

Courses don’t remove complexity.
They shift it—from service delivery to audience building, funnel building, and volume marketing.

That’s what I explored with Kwadwo Sampany-Kessie,—agency owner, course creator, and host of the popular Art of Online Business podcast on this week’s Small But Mighty Agency podcast.

We unpack:

• Why he created a course for an audience his agency couldn’t serve
• How he validated the offer before building it
• The honest truth about course revenue and time savings
• Why low-ticket offers need high-volume marketing
• The double-strategy it takes to grow two different offers
  
  

🎧 Tune in if you're considering a digital product—and want the full picture of what it takes to do it well.

Resources & Links:

• Follow Kwadwo (pronounced QUĀY.jo) on Instagram: @quayjo
• Listen to The Art of Online Business podcast

Want to Build an Agency That Attracts the Right Clients Before the Pitch?
Smart agencies don’t chase leads—they build trust that attracts them

👉 Get the free Trust Equity Mini-Course
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Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep128

Podcast Edits by Lindsay Curtis