In this presentation, author Sacha Black focuses on the creation of villains. Why? Because villains are vital to your novels. They create conflict, drive tension and up the pace. Without a solid villain, your novel will fall flat. In this presentation you'll learn what clichés and stigmas to avoid, as well as the major factors of villain creation. Sacha says: "Behind every successful hero is a villain. Think about it. Would Metropolis have needed Superman if it weren't for Lex Luthor and his plans for world domination? I don't think so. Likewise, think about Gotham and Batman. Would Gotham have needed Batman if it weren't for the Penguin or the Joker? "There's a big debate over what's the most important aspect is when creating your novel, is it characters? Is it plot? It could be either and I know supporters of both those camps. However, I think there's something even more fundamental than either of those things, and that's conflict. "Conflict gives your characters an aim and a purpose." Listen to Sacha's presentation on how to create a great villain that gives your hero the purpose she needs. This podcast is part of Self-Publishing Advice Conference, an online author conference that showcases the best self-publishing advice and education for authors across the world — harnessing the global reach of the Alliance of Independent Authors' network. Our self-publishing conference, which runs alongside the London Book Fair and Digital Book World, features well-known indie authors and advisors, for 24 sessions over 24-hours, in a one-day extravaganza of self-publishing expertise straight to your email inbox.