Communications is the CENTER OF ALL THINGS. Lee Caraher talks all things communications – from language to format to medium, from employee engagement to great leadership, from PR to social media, and Reputation management to personal branding, bringing you key insights from her experience and expertise that can be used in the day to day to make your work, your PR, and your culture and your potential WORK. What you will learn in this episode: What questions you need to answer to develop a successful social media strategy Why it is important to understand each platform and who is on them Why organic growth is such a vital piece of any good social media strategy How to use your organic growth to build community and use the algorithm to your favor How to use paid social to test strategies and get your content seen by more of your audience What types of strategies you can deploy with influencers to build your social presence Resources: Website: https://leecaraher.com/ Website: www.double-forte.com Instagram: https://www.instagram.com/leecaraher/ LinkedIn: https://www.linkedin.com/in/leecaraher Facebook: https://www.facebook.com/LeeCaraher1/ Twitter: https://twitter.com/leecaraher https://double-forte.com/wp-content/uploads/2024/10/Double-Forte_POV_Paid-or-Organic-Social-Media.pdf